Influenced by native mascots (soft cute mascots). For the role of the general public, the basic line is still to follow the image of the mascot derived from children's culture that can be accepted by both men, women and children. Sometimes there is a cute character line derived from the culture of the house, but if the female characters are exposed too much, it is easy to make people feel that it is a sexual suggestion, so this point has been somewhat criticized. Among public institutions, the
Self-Defense Forces most like to whatsapp database use subculture works. They have created many anthropomorphic characters. Basically, each local base has its own exclusive character. In addition, among the cute characters of the Self-Defense Forces, there are also beautiful girls set as humanoid robots. This is in the same vein as the mecha girl that started in the 1980s. Whether it is anthropomorphic, or a beautiful girl in uniform, or a humanoid robot, these are all questions set by the creator. From the point of getting the same effect in the end, it is the same. In
short, to achieve the purpose of creating cute characters, we have the option of "personification". Personification in Cultural History Japan has created various anthropomorphic stories since the Middle Ages. "Zodiac", "Seafood", "Wine", "The Tale of Genji", etc., select a certain category, perform role processing within this scope, and create a composition that is opposed to other categories—— This culture has continued to this day (see Shingo Ito's "Literary History of Personification and Heteromorphism"). From the perspective of cultural history, it can be seen that this cultural tradition full of anthropomorphic creativity has now been reborn in a new cultural context. This traditional culture, which is well versed in the idea of "anthropomorphic", seems to have regained its radiance after incorporating modern elements such as the popularity of subcultures such as the doujinshi i.e. Comiket and the popularity of the Internet.