More more! Faster faster! It's an easy trap to fall into: if only we work harder or work faster, our results will surely improve, we tell ourselves. In fact, 89% of marketers log on to work outside of their normal working hours. You probably know that the Jewelry Retouching more-more-faster-faster approach doesn't work. The number of B2B content marketers who rate their efforts as effective dropped 8% between 2015 and 2016. I suspect these content Jewelry Retouching marketers are missing the Agile marketing boat. The number of B2B marketers who rate their efforts as effective dropped 8% between 2015 and 2016 via cmicontent Click To Tweet The good news is that anyone can board this boat at any time. Unfortunately, few do. Only 11% of content marketers say they use Agile marketing, compared to 63% of all marketers.
I think it's time to get on board. Why? Because, as Joe Pulizzi predicts, “Now is the time to witness t.he greatest content marketing failures of all time. And now we will also see some of the greatest success stories of our time. » As content Jewelry Retouching marketing waters get turbulent, Agile marketing can give your team exactly what it needs to stay seaworthy. RELATED CONTENT AT HAND: Agile Principles + Content Marketing = Long-Term Success What is agile marketing again? In a generic sense, “agile” means “agile. Agile with a capital “a” refers to a Jewelry Retouching methodology invented by software developers. The concept of Agile marketing may seem alien if you've never seen it in action, but it's easy to understand.
Here's how it works. To start, your marketing team agrees on a list of priorities. Based on these priorities, you decide which tasks – including content marketing tasks – are most important. The team agrees to focus on the tasks they can expect to Jewelry Retouching accomplish in the next “sprint” (usually between a week and a month) – and puts all other tasks on hold (on the “backlog” ). A sprint is a defined period during which team members aim to Jewelry Retouching complete a set amount of high-priority work tied to a long-term plan. Teams work one sprint after another, reassessing priorities each time. When someone brings you a new request during a sprint, you can stop and respond to it only if it's more important than what you committed to.